Benchmarks

In addition to individual surveys, tailor-made for specific clients, ICMA runs a regular series of benchmarking surveys.

These surveys offer various industry groups the opportunity to combine a highly cost effective study of their customers’ and/or employees’ views with an understanding of how their company performance compares with that of their competitors.

Participants agree to a core questionnaire and receive their own results placed in context with those of their competitors.

  • Employee satisfaction: distributed to employees by mail or online. Responses returned directly to ICMA. 
  • Customer satisfaction: each participant provides a database of their customers to contact. ICMA conducts interviews typically by telephone although online and paper surveys may also be used.

To find out more about our current and future benchmarking surveys please contact your local ICMA International office.

A short summary of some recent benchmarks may be read here.

We are always interested in extending our global portfolio of benchmarks and welcome suggestions for new projects.

Recent benchmarking surveys include the following:

 

AREA OF STUDY TYPE PARTICIPANTS
Alcohol  

Retail - Outlets

Retail - Headquarters

Out of Home – Hotels, restaurants, catering

Out of Home - Wholesalers

 Customer survey Benelux major alcohol manufacturers
Hygiene products 

Retail - Outlets Washing Products

Retail - Headquarters Washing products

Industrial hygiene customers

 Customer survey

Benelux major detergent manufacturers

Industrial hygiene companies

Healthcare  

Hospitals

 Employee survey Belgium private hospitals

Nursing homes

 Employee survey/Customer survey Belgian nursing homes
Education  
Secondary schools Employee survey

Netherlands

United Kingdom

Other  
Chamber of Commerce Customer survey Belgium
Insurance brokers Customer survey Belgium major insurance companies

Copiers Mid Volume

Customer survey Belgium
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